• Joanna Pelletier

What are Backlinks and How Do They Work?

The process of increasing your website traffic through SEO standards can be complicated. Changes are continuously occurring, and you must stay up-to-date to keep your site in good ranking. Even if you have to diversify and alter your strategies as new requirements arise, one technique that still holds its value is backlinking.

What Are Backlinks?

Backlinking is essentially when website owners strategically put in links within their site content that refer to other source pages, and vice versa.

Backlinks can also be labeled as hyperlinks, outgoing links, or incoming links. Having high-quality backlinks to your site is fundamental for gaining a higher website ranking, which is a catalyst for driving organic traffic to increase your overall website performance.

Why Are Backlinks Important?

According to Impact’s backlinking 2020 stats, 91% of all web pages do not gain organic traffic on Google, primarily because they do not have backlinks. With this reality, including backlinks in your website content is an SEO technique you should never skip.

Backlinks help search engines determine how relevant your website is and rank you based on that. With backlinks in the equation, you are extending your content to other valuable sites, and this allows search engines to interpret that as content worth reading, resulting in a better SEO ranking.

Backlinks also help your website improve its reputation because it is guiding traffic in additional directions to obtain information, giving them the ability to find other similar connections for what they are looking for. This makes it easier for them to gain the information they need and develop trust in your website as a viable resource.

How to Get Backlinks

For starters, you will want to make sure your site contains content that is worth linking to. Go over the reliability of your data, edit it, and make sure it is 100% original. Once you are confident that what you are offering is legitimate, then you need to start doing the following:

  • Reach out to reputable sites who would be willing to allow you to guest post. This will give you exposure leverage for others to read your content and potentially backlink you.

  • Insert high quality links from other sites into your own content, and let the webmaster know that you did so while nicely introduce yourself. This will build working relationships, and they may return the favor.

  • Add infographics into your site to make it more alluring for others to want to link to.

  • Research your competitors and see what they are doing to earn backlinks.

  • Make sure to go on high traffic sites and contribute to it through thoughtful comments on their posts to show your interest and gain exposure.

  • Market and promote your new posts continuously so you can potentially reach other webmasters organically who will find your content valuable and worth linking inside their own posts.


Google uses over 200 different aspects to rank sites, and high-quality content and proper link building two of the most important ones. Backlinks are extremely valuable for increasing website traffic, and using reputable sources indicates that your site has useful data, which will boost your ranking.

If you want a competitive advantage, then start trying to gain traction to earn backlinks. This clever tactic is robust and provides enhanced improvements in your online search ranking and will allow you to grow in the digital world.

23 views0 comments