• Joanna Pelletier

Social Media Hashtags 101

Since the start of 2020, over 4.5 billion people have been using the internet, and 84% of them are active social media users (a 9% increase from last year). In addition, social media and hashtag users are currently spending about 2 hours and 24 minutes each day on these platforms.

With this reality, it is no secret that social media and hashtagging has transformed the marketplace for businesses across the globe. With the world connected by social media and finding resources based on hashtags, it is something that any business owner should take advantage of if they want to expand their operations.

What Do Hashtags Do?

You know those social media labels (one or more words) with that pound sign (#) in front of them? Those are hashtags, and they are there to make it easier for people on social media platforms to find what they are looking for.

For example, if you want to look up "cats," then filtering through hashtags on social media with words like "cats," "kittens," and "catlovers," will result in the data you were seeking in one easy swoop. It is essentially another form of keywords that marketers use for SEO purposes, but in a social media form this time.

What is also interesting is that hashtags can inspire people to explore other content that was eye-catching for them, proven to build audiences, and connect people. For instance, going back to the "cat" search, maybe one of the photos that popped up also contained a hashtag labeled "cathealth," and sparked curiosity for the viewer to learn about cat health too.

Why Are Hashtags Important?

Though hashtags are highly associated with social media and enjoyment, businesses can leverage their capabilities as well to gain an abundance of benefits, such as:

  • More viewers that could promote higher conversion rates

  • Build a loyal customer base and followers

  • Find new targeted audiences to grow the business

  • Broaden a business’s branding

How to Find the Best Hashtags for Your Business

Finding the best hashtags for your business is actually not as difficult as it may seem. As mentioned before, it is like keywords for websites. The words you choose should be relevant to your content, short/to the point, and never overdo it (1-3 should be fine). For the best outcomes, here are some steps to ensure the hashtags you use will give you the best results:

  • Research which hashtags your competitors are using and the popularity of the hashtags. The trendier the hashtags are in your niche, the better.

  • Make sure the words you use are as specific as possible.

  • Tailor your hashtags based on the platform you are using. For example, what may be popular on Instagram might not be as popular on Twitter.

  • Consider adding your own unique hashtags into the mix (like your catchphrase) to allow you to stand out more.


Whether you are using Twitter or Instagram, using social media and implementing the right hashtags will make your business more discoverable. With the entire world connected together through the power of the internet, it stands to reason why this is a top resource for businesses to gain branding and customer traction. With these facts, it is clear that hashtags are the key to business growth on social media and should be used to the full extent if you want to thrive in today’s technological and competitive world.

Want to know more about how you can create a stunning Instagram account in 2020? Check out our Instagram Best Practices Guide for the latest update on hashtags, how the Instagram algorithm works, and more.

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