7 Off-Site SEO Techniques That Work
With the constant evolution of social media and the internet, the landscape of SEO strategies changes so rapidly that sometimes it feels almost like a full-time job to keep up. To boost organic website traffic and raise brand awareness, it’s impossible to ignore how important SEO actually is. With that in mind, we’ve compiled a list of the best off-site SEO techniques to elevate your website beyond the ordinary.
What Is Off-Site SEO?
There are plenty of SEO strategies that work but those can be broken up into two major categories: onsite and off-site. While on-site SEO refers to everything on your actual page, off-site SEO is everything else. These are the tactics you take outside your site to gain visibility. Link building, social media engagement, and even competition research can all be used to boost your value rankings. The purpose of off-site SEO is the same as on-site SEO: you want to boost you ranking in search engines so more people are exposed to your content. The better your off-site SEO, the more value your site is seen to have from search engines. So let’s jump into the best, most proven strategies for 2019!
The basis of everything we’ll discuss for off-site SEO is in link building. Google uses link quantity as a sign of quality for web content. Search engines see links as an endorsement for your content. When your site is linked from another, it offers an air of legitimacy for your site. If you want to boost your rankings, you need to boost the amount of links you’ve got. Not just any links will do, however. Sites with perceived authority on a subject gain more ranking, as do links on sites that appear more relevant to your brand or industry.
Social Media Engagement
Social networking sites are more important than many realize. Creating a profile on Facebook, LinkedIn, Instagram, Twitter, etc. can extend your network beyond what your site alone can reach. While there is a proven correlation between social media usage and ranking, it’s important to view this as exposure; it’s a chance to create more brand awareness and attract a wider audience. Community Engagement. Don’t underestimate the power of places like Reddit. These online communities are wonderful places to share your knowledge and, in turn, promote your own site when it’s relevant to the topic. Answer questions. Join in discussions. Whatever you specialize in, Reddit more than likely has a community already built around it! Other platforms to consider are places like Yahoo! Answers or even Twitter for a chance to build a knowledgeable reputation.
Blogging is one of the best ways to promote your website. Writing blogs puts your original content out onto the web. Writing blogs consistently also gathers traffic to your site on a regular basis as users come to read new content. Don’t think of content in terms of simply blogging, either. Content creation should be everything from logos, tutorials, listicles, and so much more! Infographics, especially branded ones, are a fantastic way to help build brand awareness and are highly shareable across social media networks. The more your content is shared and linked, the higher your ranking rises!
You can further optimize your content by writing guest blogs for other sites. Not only is it a great promotional tool, it also provides you the chance to link your work out to others and attract visitors to content on your own site. The trick to this one is that you shouldn’t start by approaching others to guest blog. It’s just as important to build a connection with bloggers and communities you want to write for. Leave comments and participate in online communities not only on your own site. Once you build that authentic rapport, you’ll want to ready a writing pitch!
Connecting with Influencers
Influencers are people with very active online presences and typically have a dedicated, fanatic internet community fanbase. They can be great opportunities to help you build brand awareness across platforms and can introduce your brand to new audiences. Influences will often promote products or brands to their followers. As the influencer is often seen as a trusted source by their followers, it’s a great way to gain an initial positive impression. Once you identify an influencer in your area, reach out to them and convince them that working with you and your brand can be mutually beneficial. With the right influencer partnership, you’ll widen your market appeal in no time.
Be an Authority
This builds on all our previous techniques. Whatever your niche is, your goal should be to be seen as an authority and a thought leader. The more expertise you’re perceived to have in any field, the more value is assigned to your work. Creating content, engaging in communities, engaging on social media, and building a reputation all contribute to your status in your niche. This won’t happen overnight but it’s an effective strategy that will pay off if you are consistent and stick to the course.