Content Creation | Blogging


Razzo was tasked with developing weekly blogs for a local Chicago shoe store. The goals of this ongoing blog project are to (1) Help the shoe store  maintain a strong presence in the local market (2) Bring the benefits of each pair of shoes to the forefront (3) Provide the client with a consistent output of blogs.

In the beginning, we came in and sorted out what was working and what wasn't working with the blog to date. From there, we implemented a regular blog delivery schedule, performed thorough research on each shoe and shoe designer, and developed copy and subheads that answered to the need of being intriguing, entertaining, and keyword-rich. As a result, Razzo was able to transform the blog from wicked drab to "Oh yes."